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COSEOM · International SEO & Demand Gen · 558 articles
COSEOM is a multilingual B2B growth agency. Since 2008 the COSEOM team has run international SEO, generative engine optimization, paid media and demand generation programs for B2B software and technology companies across their target markets. We publish our research, playbooks and product guides here.
La generación de demanda B2B consiste en conseguir que tu futuro comprador sepa que existes, entienda qué problema resuelves y te tenga…
October 7, 2026
The Google Ads search terms report is Google’s list of the searches that triggered your ads, limited to terms that enough people…
October 7, 2026
לדעתנו, רימרקטינג בגוגל יכול לעבוד לחברת B2B כשמתקיימים שני תנאים: יש באתר מספיק מבקרים כדי לעבור את סף הגודל ש-Google מציינת, ורשימת…
October 6, 2026
This Google Ads optimization checklist is the list of checks a B2B team can run on its own account, in the order…
October 6, 2026
Nelle aziende con cui lavoriamo, di lead qualificati si parla spesso nelle riunioni tra marketing e vendite, e non sempre le due…
October 5, 2026
In our experience, cybersecurity lead generation works when the ad answers something the buyer was already looking for. A query they typed.…
October 5, 2026
Vous hésitez entre l’account based marketing (ABM) et la demand generation ? La réponse ne tient pas à une préférence d’équipe. Elle découle…
October 2, 2026
In our view, cybersecurity content marketing works when the post helps an analyst do the job on Monday morning. A detection rule…
October 2, 2026
Eine llms.txt ist eine kurze Textdatei im Stammverzeichnis Ihrer Website. Sie erklärt Sprachmodellen in Markdown, wer Sie sind und welche Seiten sie…
October 1, 2026
Your champion says yes. Then their security team sends you a vendor security assessment, a spreadsheet of questions, and the deal waits…
October 1, 2026
A new category name gives your buyer homework. Before they can buy from you, they have to explain to their CFO what…
September 30, 2026
A demo request sent at 2 pm in San Francisco arrives at midnight in Tel Aviv. That one fact shapes a US…
September 29, 2026
Je hebt een lijst van 60 bedrijven die je graag als klant wilt, en je wilt ze bereiken met account based marketing.…
September 28, 2026
Your ad reached one person. Your landing page gets read by several. The person who clicks copies the link into a Slack…
September 28, 2026
Si vendes software de gestión en España, haz una prueba sencilla antes de escribir la próxima página: busca cuánta gente escribe el…
September 25, 2026
Na nossa experiência, quem vende software no Brasil costuma montar o SaaS SEO a partir de uma lista de palavras-chave em inglês,…
September 25, 2026
Picture the usual handoff. Marketing passes an MQL to a rep, and nobody asks the rep to say yes. A sales accepted…
September 25, 2026
You cannot target a slot inside Google’s AI Overviews. Google’s own help page says you can’t target that placement and you can’t…
September 24, 2026
Ob Gated Content sinnvoll ist, entscheiden viele B2B-Teams nach Bauchgefühl. Das Marketing will Reichweite, der Vertrieb will Kontakte, und am Ende steht…
September 23, 2026
The gated vs ungated content argument in most B2B teams runs on taste. The demand people want everything open. Sales wants names.…
September 23, 2026
If your SaaS team is starting international paid search, the easy route looks like this. Copy the home account, translate the ads,…
September 22, 2026
Our best guides are long, and the people who need them rarely get a quiet half hour at a desk. So we…
September 21, 2026
很多出海 B2B 团队都遇到过同一个问题：独立站的询盘数量不少，销售却说大部分不合格。谷歌广告询盘质量上不去，原因往往不在关键词，而在转化的定义。Google Ads 会围绕您设定的转化目标优化出价。如果转化是“提交表单”，系统就会去找更愿意填表的人，至于这些人最后能不能成为客户，它并不知道。 解决办法是把 CRM 里经销售确认的合格询盘回传给 Google Ads，让出价系统学习“哪些用户会带来合格询盘”，而不只是“哪些用户会填写表单”。下面依次讲清楚：增强型潜在客户转化是什么，回传需要哪些字段，上线时的先后顺序，以及 2026 年 6 月 15 日之后上传方式的变化。 询盘多、合格少，问题出在转化定义上 智能出价没有判断力，它只会优化您交给它的那个信号。表单提交是最容易拿到的信号，所以大多数账户一开始都用它。问题在于，填表的人里有学生、同行、找工作的人，也有只想要一份报价单比价的人。只看表单提交这一个信号，出价系统分不清他们和真正的采购负责人。 销售团队每天都在做区分：哪些询盘值得跟进，哪些直接关闭。这份判断就存在 CRM 里。把这些数据回传给广告账户后，智能出价才会优先争取更可能成为客户的用户。 前提是：CRM…
September 21, 2026
בלינקדאין מגדירים את הקהל לפי מיקום, שפת פרופיל, תפקידים, דרגים, תעשיות וחברות. לכן הקמפיין מתחיל במסך הגדרת הקהל, עוד לפני שנכתבת המודעה…
September 21, 2026Frequency by COSEOM®
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