SEO Lead Generation
Organic visibility for the keywords your buyers use when they are ready to compare vendors. Our international SEO services turn rankings into qualified inbound leads. Start with a free SEO audit.
B2B Lead Generation Agency
★★★★★Verified client review
8× lower CPA with the lowest CPC and CPL ever achieved
Senior Manager, Digital Marketing · Legal Software
Inbound B2B Lead Generation, Driven by Search
We generate B2B leads the way buyers actually buy: they search, they compare, they convert. SEO, Google Ads, LinkedIn and retargeting in one plan. No bought lists, no cold calls, no outsourced SDRs.
- Leads from buyers already searching for what you sell
- SEO, paid search, LinkedIn and retargeting in one plan
- Native-level campaigns in five languages, three continents
★★★★★Verified client review
8× lower CPA with the lowest CPC and CPL ever achieved
Senior Manager, Digital Marketing · Legal Software
71%of B2B buyers start with search
8×CPA reduction, client-reported
17+ yrsIn search since 2008
Book a Free Strategy Call
Free lead-gen review with a senior search specialist.
Trusted by international B2B brands
Inbound, Explained
What Makes Inbound B2B Lead Generation Different?
Inbound lead generation earns leads from buyers who are already looking: they search on Google, research on LinkedIn and return through retargeting. Appointment-setting shops interrupt people who never asked. We build the first kind. No bought lists, no cold calls, no outsourced SDRs, only buyers who raised their hand.
Buyers come to you
71% of B2B decision-makers start with a general web search. We make sure that search finds you, through international SEO and paid search built for B2B intent.
Intent beats interruption
A lead who searched for your category converts on their timeline, with budget in mind. A cold-called contact rarely does. That difference shows up in close rates and sales-cycle length.
An asset, not a rented list
Rankings, Quality Scores, audiences and conversion data compound month over month. Stop paying an SDR shop and the meetings stop. Stop renting attention and keep the pipeline you built.
Capture layer of demand gen
Lead generation captures the intent that demand generation creates. We run both as one program, so awareness work turns into named contacts your sales team can call.
What We Do
B2B Lead Generation Services
Every channel a B2B buyer touches on the way to a shortlist, planned and executed by senior specialists.
Paid Search
Google Ads and Microsoft Ads structured around buying intent, in every language you sell in. See how our international PPC services lower cost per lead while lifting Quality Scores.
LinkedIn Ads
Reach exact roles, industries and companies with LinkedIn advertising: sponsored content, lead-gen forms and retargeting that move decision-makers from feed to form.
Retargeting & Nurture
Most B2B visitors do not convert on the first visit. Multi-network retargeting keeps your brand in front of the buying committee until they are ready to talk.
Landing Pages & Conversion
Weekly work on landing pages, forms and offers so more of the traffic you earn becomes a lead. Localized per market, tested continuously.
Lead Magnets & Webinars
eBooks, reports and webinar promotion that give buyers a reason to hand over an email address, distributed through the same search and social channels.
How We Work
The COSEOM Method
One transparent system behind every engagement, so you always know what happens next and how it ladders up to pipeline.
- 01
Discover & Audit
We map your markets, buyers and current lead flow (data, tracking and gaps) into a clear, shared picture.
- 02
Strategy & Roadmap
A channel plan with lead targets, budget and messaging built around how your B2B buying committees actually decide.
- 03
Build & Launch
Campaigns, content and landing pages executed and localized across every market and language you sell into.
- 04
Measure & Report
Always-on dashboards tied to MQLs, SQLs and revenue, no vanity metrics, just what moves pipeline.
- 05
Optimize & Scale
We cut what doesn't work and reinvest in what compounds, month over month, until the curve bends.
Proof
Global Brands Trust Our Expertise
B2B marketing teams from around the world rely on COSEOM to generate qualified leads. Read the details in our case studies.
71%
of B2B Buyers Start With Search
8×
CPA Reduction, Client-Reported
17+ yrs
International Search Since 2008
5
Languages, Native-Level
Pipeline
Generate qualified leads and keep the asset you built. Globally.
Search-driven lead generation compounds: every ranking, audience and conversion insight stays yours and keeps producing. New here? Start with the Share of Answer webinar in our resources.
Book a Free Strategy Call- Lead-gen analysis, strategy and budget planning for multilingual B2B brands.
- Campaign execution across Google, Microsoft, LinkedIn and retargeting networks.
- Landing pages and offers localized natively for every market you sell into.
- Segmented reporting and interactive dashboards for your marketing lead.
- MQL/SQL attribution into Google Analytics, Marketo, HubSpot or Salesforce.
Why COSEOM
Your B2B Lead Generation Agency
- Business FocusExperienced with B2B: SaaS, cybersecurity, fintech and analytics.
- ModelInbound only: search, social and retargeting. No bought lists, no cold calls, no outsourced SDRs.
- Experience17+ years in international search and paid media, since 2008.
- Budgets$15M+ in annual PPC budget managed across global accounts.
- CertifiedGoogle Partner with a Google Analytics certified team.
FAQ
B2B lead generation, answered
What are B2B lead generation services?
B2B lead generation services attract and convert business buyers into named contacts for your sales team. Our version is inbound and search-driven: SEO, Google Ads, LinkedIn Ads and retargeting that capture buyers already researching your category, measured in MQLs, SQLs and pipeline.
Do you do cold calling or appointment setting?
No. We run no cold calls, buy no contact lists and outsource no SDRs. Every lead we generate comes inbound, from a buyer who searched, clicked or converted on your own site, which is why those leads close better.
Which channels do you use to generate leads?
International SEO, Google Ads, Microsoft Ads, LinkedIn Ads and multi-network retargeting, coordinated in a single plan per market and executed natively in English, Spanish, German, Portuguese and Thai.
How do you measure lead generation?
By marketing qualified leads, sales qualified leads and the pipeline they create, attributed into Google Analytics, HubSpot, Marketo or Salesforce and reported monthly against target. Cost per qualified lead matters more to us than cost per click.
How long until inbound lead generation produces results?
Paid search and LinkedIn campaigns typically produce leads within the first weeks. SEO builds more slowly and commonly takes several months to compound, which is why we run both together: paid delivers now, organic lowers your blended cost over time.
How is lead generation different from demand generation?
Demand generation creates awareness and intent across the buying committee; lead generation captures the contacts once that intent exists. We run both as one program, so budget follows whichever stage limits your pipeline.
Get in Touch
Turn buyer searches into qualified B2B leads
Thank you for your interest in our B2B lead generation services. Tell us about your business and we’ll respond within one working day.
Europe / Barcelona
Plaça Universitat 3, Planta 6, 08007 Barcelona · +34 932710218
USA / San Francisco
1390 Market Street, San Francisco, California, 94102 · +1 415 7429818
APAC / Bangkok
CRC-Tower, 87, 2 Wireless Rd, Bangkok 10330, Thailand · +66 2 105 5799