ROI-driven search, social and display for B2B. Built to lower CPL in every market you sell into.
International PPC Google Ads Management Microsoft Ads Google Ads Audit LinkedIn Ads Facebook Ads ChatGPT Ads RetargetingMultilingual SEO, content and inbound that compound. Rank, stay ranked and convert.
International SEO Free SEO Audit SaaS SEO Inbound Marketing B2B CopywritingTop-of-funnel programs that create pipeline before the RFP. For buying committees, measured in SQLs.
B2B Demand Gen Lead Magnets B2B Lead Generation Growth MarketingBe the answer when buyers ask AI. Visibility in ChatGPT, Gemini and AI Overviews, measured and managed.
AI & LLM Visibility GEO & AEO Multilingual AI SearchFast, secure, multilingual WordPress. Engineered for Core Web Vitals, SEO and conversion.
Web Design Core Web Vitals WPML MultilingualMarketing planned around your sector: its buyers, its compliance reviews and its sales cycle.
AI Companies Cybersecurity SaaS FinTech HealthTech IT Services & MSPs Manufacturing Legal Tech Travel TechCOSEOM® runs paid search, LinkedIn Ads, SEO and AI search for B2B SaaS companies selling in the US and Europe. We report on the leads and opportunities your sales team accepts and on how fast your marketing spend pays back, not on how many forms were filled.
★★★★★Verified Clutch review
“They were very easy to work with and had a pretty deep technical background.”
Head of Marketing · Deepfactor
We reply within one working day.
B2B SaaS marketing is the work of finding the companies that fit a software product, reaching the people who choose it, and turning their interest into trials, demos and signed contracts. It covers paid search, LinkedIn, SEO, AI search, content and account-based campaigns. We judge it on the pipeline it creates and on how fast the spend pays back.
As a B2B SaaS marketing agency, we plan those channels as one program with your marketing and sales teams. SaaS is one of the industries we serve, alongside cybersecurity marketing and fintech marketing.
Each one comes with the first thing we change.
Ebook downloads and webinar signups get counted as leads, and sales stops calling them back. We agree with sales on what counts as a qualified lead, record those leads in the CRM, and optimize bids and budgets for sales-accepted leads rather than form fills.
The ad platforms report clicks and conversions, while your finance team asks about CAC payback. We connect ad spend to opportunities and closed deals in HubSpot or Salesforce, so you can compare each channel's cost with the pipeline it produced.
Forrester reports that B2B buyers now start with generative AI searches. We measure which AI answers in your category mention you and which sources the engines cite, then work on your pages and on the sources those answers draw on.
One program, planned around how you sell, with every channel judged on qualified pipeline.
Your campaigns go after searches that show buying intent: your category, competitor comparisons, alternatives and integrations. Trial and demo pages get their own campaigns. Our SaaS PPC agency page explains how we run them, as part of our PPC services.
Your ads reach buyers by company list, job function and seniority, so the people who approve the purchase see your message as well as the people who will use the product. More on our LinkedIn Ads management.
Category, comparison, integration and use-case pages that take a buyer from a search to a trial or a demo. Our B2B SaaS SEO playbook shows which pages we build first, and our B2B SEO services cover the rest.
We track how ChatGPT, Perplexity and Google AI Overviews describe your category, then improve the pages and sources they cite. This is the work of our GEO agency team.
For larger contracts we run account-based campaigns against a named account list, alongside B2B demand generation for the wider market. Our guide to ABM vs demand generation helps you choose.
Comparison pages, product explainers and landing page copy, written for each market and checked by native speakers before it goes live. See our B2B copywriting service.
A software purchase can involve a buying group, a trial, a security review and, for EU buyers, data protection law. These four points shape how we plan SaaS campaigns.
Forrester's State of Business Buying 2026 found that a typical buying decision involves 13 internal stakeholders and nine external influencers. We plan ads and content for the user, the budget owner and the reviewer, not only for your champion.
The same Forrester research found that more than 60% of business buyers now use a trial to evaluate solutions. Your product may sell through a free trial, a sales demo or both. We track each path on its own, so a trial that becomes a paid account and a demo that becomes a deal both show up in your reports.
Under the AICPA framework, a SOC 2 report covers an examination of a service organization's controls relevant to security, availability, processing integrity, confidentiality or privacy. If you hold one, we make it easy to find on the pages security reviewers and procurement teams read.
Article 3(2) of the GDPR applies to companies outside the EU when they offer services to people in the Union or monitor their behavior there. We plan consent, tracking and lead forms for EU markets before launch, and write ad copy for each market instead of translating it.
Results depend on your sales cycle and your data, so we don't promise a fixed timeline. The order of the work stays the same.
We get access to your ad accounts, analytics and CRM, agree with sales what counts as a qualified lead, and make sure trials, demos and opportunities are tracked back to their source.
Paid search and LinkedIn capture the demand that exists today, while SEO and AI search build visibility and demand over time. We start with the channels your contract value and sales cycle can support.
Each month you see cost per qualified lead, pipeline created and the inputs for CAC payback by channel, plus your Share of Answer in AI search. Budget moves to what produces pipeline.
Together with the team at Bitrix24, we wrote keyword-based articles for their content marketing across European and Latin American markets, with SEO optimization, internal linking and localization. The articles arrived on schedule, needed minimal revisions and helped them scale content production.
Together with the team at Corel and Alludo, we ran multilingual demand generation for brands including WinZip, Parallels and MindManager. Cost per lead came down and lead volume rose within weeks of taking over the channels.
“They consistently delivered high-quality work, adapted well to changing requirements, and were always willing to find practical solutions.” Content Marketing Specialist, Bitrix24, via Clutch.
You can read more in our B2B case studies.
B2B SaaS marketing finds the companies that fit a software product, reaches the people who choose it, and turns their interest into trials, demos and contracts. It usually combines paid search, LinkedIn Ads, SEO, AI search visibility, content and account-based campaigns. We judge it on pipeline and CAC payback, not on lead volume.
Start with the buyer: which companies fit, who inside them feels the problem, and who signs off. Then match channels to demand. Paid search reaches people already looking, LinkedIn reaches the buying group, SEO and AI search build demand over time, and content answers the questions sales keeps hearing. Track every lead into the CRM before you raise spend.
It varies with growth stage, contract value and revenue targets, so a single benchmark misleads more than it helps. A better start is to work back from your revenue goal: how many deals you need, your win rate, and what a qualified lead costs in each channel. Our free B2B marketing budget calculator does that math with your own numbers.
Ask how they will measure success. An agency that reports on pipeline and payback, connects to your CRM and agrees a lead definition with sales is working toward the same goal as you. Then check which SaaS clients they can name, who works on your account day to day, and whether they cover AI search as well as Google.
Yes. For product-led growth we track signups, activation and the move from trial to a paid plan, and we build campaigns around the steps that lead to it. For sales-led companies we track demos, opportunities and deals in the CRM. If you run both, we report each path separately so one doesn't hide the other.
Yes. We measure which AI answers to buyer questions in your category mention your company, which competitors appear and which sources the engines cite. Then we improve your own pages and work on the outside sources those answers draw on. Nobody can guarantee a mention. Our free AI Visibility Snapshot shows where you stand today.
Yes. Each market gets its own keywords, ad copy and landing pages, written for that market rather than translated, and checked by native speakers. When your campaigns track visitors or collect leads in the EU, we plan consent and tracking with the GDPR in mind before launch. Budgets across markets are compared on cost per qualified lead, so money follows the markets that produce pipeline.
Each month you get pipeline created, cost per qualified lead and cost per opportunity by channel, plus the inputs finance needs for CAC payback. The data comes from your CRM, not only from the ad platforms. Attribution across a long B2B sales cycle has gaps, and we show you where they are.
On a free 30-minute call, a senior specialist looks at your channels, your tracking and how you sell, and tells you where we would start. Want a first look before the call? Run the free AI Visibility Snapshot.
Book your free strategy callShare your website, your markets and how pipeline comes in today. We reply within one working day to set up your free 30-minute strategy call with a senior specialist.
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