What is a Search Engine Results Page (SERP)?

A Search Engine Results Page (SERP) is a page generated by a search engine in response to a query by a user. It displays the search results that best match the search terms that were entered. The SERP consists of organic search results, as well as sponsored results, which may be paid advertisements. SERPs are used to determine the relevance of specific search terms to the content of a (more…)