B2B Marketing Case Studies With Real Numbers

02 · Selected Work

Programs we have run, and what changed

A selection of the brands we have grown across search, paid media, content and web.

Enterprise SaaS · Contract Lifecycle Management

A three-language relaunch that brought cost per lead down

Together with the team at Conga, we ran the SEO-safe migration to a new website in English, German and French, then localized the content and landing pages for the whole new site. Alongside it we managed paid media across the US, EMEA and APAC. Through the relaunch, cost per lead fell and organic traffic climbed, with lead and MQL volume growing in every channel we ran.

↓ CPLDown through the relaunch
3Languages migrated, EN/DE/FR
3Regions, US/EMEA/APAC

“The COSEOM team are an absolute pleasure to work with. They worked tirelessly to clean up those campaigns, improve our SEO, consistently increase our form fills month-on-month and drastically reduce our CPC.”Suzy Worbey · Director of Marketing EMEA, Apttus/Conga

International SEO
Website Migration
Localization
Paid Media

Developer Security · Application Security

Rebuilt for search, then acquired by Cisco

Together with the team at Deepfactor, we moved a developer-security vendor from a slow HubSpot site to WordPress, built a technical glossary and migrated the knowledge base, then rebuilt paid acquisition around it. Cost per lead held under $100 across the program while monthly lead volume climbed several times over. Deepfactor is now part of Cisco.

<$100Cost per lead, held through the program
CiscoAcquired after the rebuild

“They were very easy to work with and had a deep technical background overall.”Virginia Lux · Head of Marketing, Deepfactor · via Clutch

WordPress Migration
Paid Media
Glossary & KB
SEO

Cybersecurity · Security Automation

From 14 to more than 100 leads a month, at a fraction of the cost

Together with the team at Torq, we ran paid LinkedIn, Google Ads, SEO and web content as one program for a fast-scaling security automation company. Monthly leads went from 14 to more than 100 and stayed there, while cost per lead fell to under $100. Lead conversions, web traffic and brand awareness all moved up, on a program delivered on time and organized end to end.

100+Leads a month, up from 14
<$100Cost per lead, down from four figures

“They were very efficient, effective, and knowledgeable in their approach.”Krista Andrews · Sr. Manager of Demand Gen, Torq · via Clutch

Paid LinkedIn
Google Ads
SEO
Web Content

Healthcare Cloud · Regulated Markets

Top-of-funnel demand for a healthcare-cloud leader

Together with the marketing and demand-generation team at ClearDATA, we built top-of-funnel acquisition through Google Ads and LinkedIn, feeding qualified leads into their nurture programs and adding sales pipeline in a highly regulated market.

Paid Search
LinkedIn Ads
Demand Gen
Nurture

Business Travel SaaS · High Growth

Organic rankings and a three-market launch for a fast-growing SaaS

Together with the team at TravelPerk, we earned organic rankings on the platform’s highest-intent category terms, ran single-keyword ad groups for tight PPC control, and built a WordPress blog and glossary with launches into German, Spanish and French. The company was recognized as one of the fastest-growing SaaS businesses that year.

International SEO
SKAG PPC
WordPress Blog
DE · ES · FR

Consumer & Business Software · Multi-Brand

Lower cost per lead across four software brands

Together with the brand teams at Corel and Alludo, we ran multilingual demand generation for four brands, including WinZip, Parallels and MindManager. For MindManager we managed international paid media across several languages. Across the group, cost per lead came down significantly and lead volume rose within weeks of taking over the channels.

4Brands, one program
↓ CPLDown significantly, more leads

Multilingual Demand Gen
International Paid Media
WinZip · Parallels · MindManager

03 · Current Partnerships

What changed once we started working together

Live programs, shown by sector. Where a client has published their own figures, those are the ones you see.

Work-Management SaaS · Multi-Market

A content engine running in four languages, month after month

Together with the content team at a work-management platform, we run an ongoing multilingual content engine publishing across German, Spanish, Italian and Brazilian Portuguese, with position tracking in every market. A multi-year partnership built on consistent quality at scale.

4 languagesMulti-year partnership

IT Services · Regulated US Market

A 500% improvement in leads, in the client’s own words

Together with the team at a managed IT services provider selling into a tightly regulated US market, we rebuilt organic and paid acquisition together. In their own published review they record a 500% improvement in the number of leads generated and a 75% increase in website traffic. LinkedIn cost per lead came down to around $100 alongside it.

500% more leads, client-reported+75% traffic, client-reported~$100 LinkedIn CPL

Enterprise Security Operations

A rapid full-site rebuild, and top-3 rankings that grew with it

Together with the team at an enterprise security-operations vendor, we migrated the site from Webflow to WordPress inside a short window with SEO and AEO built in, and handled the WordPress development on top of the client’s own design. Over the first three months the site went from almost no top-3 rankings to a substantial set of them.

Webflow→WordPressSEO + AEO built inTop-3 rankings grew steeply

Digital Customer Service · Regulated Financial Services

Cost per lead from $251 down to $204, with conversions rising

Together with the team at a customer-service platform selling into regulated financial services, we brought paid cost per lead down from $251 to $204 while lifting conversions, then delivered their strongest LinkedIn lead month to date. We are now building a technical glossary designed to win answer-engine and AI-search visibility.

CPL $251→$204Record LinkedIn monthAEO glossary

Corporate Wellbeing · B2B

More than 600 qualified leads, in the client’s own words

Together with the team at a corporate wellbeing brand, we built and ran full-funnel demand generation. In their own review they record more than 600 new qualified leads over nine months.

600+ qualified leads, client-reported9 months

“They were quick to respond to questions, even when priorities shifted, and we felt genuinely supported.”Dean Martin · Head of Marketing Operations · via Clutch

04 · Confidentiality

What we will never publish about you

There are real numbers on this page, and there are numbers you will never find on it. The difference is deliberate, and it is the same line we would hold for you.

Your traffic is yours

We never publish a client’s visitor or session counts. How far a number moved is a story worth telling; the raw traffic behind it belongs in your analytics, not in our marketing.
Named only if you want to be

Clients appear here by name when they are glad to, and the strongest figures on this page are the ones clients published themselves, in their own reviews. Most of our work never appears here at all.
Your search terms stay yours

We never publish the keywords a client targets, ranks for or bids on, and never the counts that let a competitor reconstruct them. The advantage you pay us to build is not case study material.

05 · More Work

The work behind the logos

Named where the relationship is public. Every one of these was run with their team, not around it.

International SEO

Mindjet

Multilingual SEO and website consolidation across five languages for a mind-mapping software leader.

Test & Measurement

National Instruments

Localization for APAC, run with their regional teams: marketing content and campaigns taken into Simplified Chinese, Korean and Japanese for a global test-and-measurement leader.

Collaboration Software

Redbooth

Search and demand-generation support through an SEO-safe rebrand and website transition.

Email Security

Agari

Demand generation and event promotion, run as one program across paid channels and the event calendar.

Web Hosting · Affiliate

1&1 IONOS

Affiliate and performance marketing across one of the largest hosting partner networks in Europe.

Content Intelligence

PathFactory

SEO strategy, analytics setup and paid media for a B2B content-intelligence platform.

Education · Global

Wall Street English

Multi-market paid social, PPC and SEO for a language-education brand with schools across Europe, Latin America and Asia.

AI · Compliance Data

Behavox

SEO and paid search for a venture-backed AI data company in the compliance space.

Drone & Enterprise Data

Skycatch

Global search and paid social for an enterprise drone-data company in construction and mining.

06 · What We Build

The assets behind the results

Programs need artifacts. These are the ones we build, and we have delivered every one of them for several clients on this page.

Websites & WordPress

Design, development and migration with SEO and AEO built in, including fast Webflow-to-WordPress moves and front-end work on top of a client’s own design.
Whitepapers & gated campaigns

Whitepapers, guides and gated lead-gen campaigns, plus the landing pages and nurture assets that turn them into pipeline.
Content engines & editorial calendars

Multilingual editorial calendars, writer briefs and publishing workflows that keep output steady in every market, month after month.
Keyword & market research

Search demand mapped per language and market, with the intent, difficulty and competitor picture that decides where the budget goes.
Glossaries built for AI search

Technical glossaries and knowledge bases structured so answer engines and AI assistants can quote them, not just crawl them.
Measurement & reporting

Conversion tracking, attribution and the reporting your board actually reads, set up so the numbers survive a zero-click world.

lower cost per acquisition, and 200% more traffic, as the client reported it

5.0 out of 5.0 on Clutch, across 7 verified reviews

“COSEOM was key in driving down our CPA over 800% in some cases, bringing the company the lowest CPC and CPL rates across multiple channels we’d ever had. Additionally, we successfully saw a 200% increase in traffic and a consistently improving organic CTR.”Senior Manager, Digital Marketing · Legal Software Company, via Clutch

Read the reviews on Clutch →

07 · Your Turn

Tell us your markets. We will tell you where your demand is.

A senior specialist who runs campaigns daily, not an account manager, replies within one working day. Your first call is a free 30-minute diagnostic: we look at where your demand actually comes from today and tell you what we would investigate next. Deeper strategy work runs as a paid sprint, and that fee comes off your first month with us.

Book my diagnostic call

Proof from the teams we work with