The B2B Marketing Blog Archive

Copy the tactic without the conditions underneath it and you get the cost without the result. (COSEOM®)

Account-Based Marketing Examples That Are Not Just Big Logos

Look up account-based marketing examples and you get a hall of fame. A stunt mailer. A billboard rented outside the target’s office.…

September 2, 2026

Same traffic, roughly double the meetings. (COSEOM®)

Demand Generation

How to Book More Demos Without Buying More Traffic

Chili Piper analysed roughly 4 million form submissions for its 2025 benchmark report. Qualified demo requests that dropped straight into a booking…

August 28, 2026

Cost per lead mostly measures your form, not your market. (COSEOM®)

Demand Generation

Demand Generation vs Lead Generation: What Actually Differs

Open Google Ads and you can create a campaign type called Demand Gen. Open LinkedIn Campaign Manager and you can attach a…

August 26, 2026

Demand Generation

ABM vs Demand Generation: Which One Fits Your Deal Size

Try to upload your list of 60 target accounts to LinkedIn and it will not take. A company targeting list needs at…

August 25, 2026

Everyone builds the road into sales. Almost nobody builds the road back. (COSEOM®)

Demand Generation

Your Marketing Qualified Lead Definition Is a Promise, Not a Score

Ask five people at the same company what an MQL is and you get five answers. Ask who is allowed to change…

August 20, 2026

Pick the wrong model and you burn a quarter finding out. (COSEOM®)

Demand Generation

The Best B2B Lead Generation Agencies in 2026, by Lead Model

Most lists of the best B2B lead generation agencies treat “leads” as one product. It is at least four products. An SDR…

August 19, 2026

Marketing is the smallest line in the go-to-market budget. (COSEOM)

Demand Generation

SaaS Marketing Strategy: What to Fund First

Most advice about SaaS marketing strategy starts with channels. Do content, do paid, do events, do a podcast. That is a shopping…

August 18, 2026

The call is a recording of a room you were not in. (COSEOM)

Demand Generation

Mapping the B2B Buyer Journey From Real Sales Calls

Ask a marketing team for their B2B buyer journey map and you usually get a slide. A row of boxes with arrows…

August 17, 2026

Nobody unsubscribes. They stop opening. (COSEOM)

Demand Generation

B2B Lead Nurturing: Sequences That Do Not Get Muted

A B2B lead nurturing sequence can fail without anyone noticing. The unsubscribe rate stays low. Nobody complains. The dashboard looks fine. Meanwhile…

August 13, 2026

Your funnel report covers the 17% of the buying process you were in the room for. (COSEOM)

Demand Generation

The B2B Marketing Funnel Is Not a Funnel Any More

Open any B2B marketing funnel report and you get a tidy shape. Wide at the top. Narrow at the bottom. Arrows pointing…

August 12, 2026