Cybersecurity Marketing Agency for Security Software Companies

It gets a security product found and trusted by the people who buy it. In practice that means paid search, LinkedIn Ads, SEO, content and AI search visibility, planned around the buying committee: the security leader who signs, the team that runs the trial and procurement. A good one also connects its campaigns to your CRM, so you can see which activities create pipeline and which only generate clicks.

Current clients include Conifers and Kusari, two security software companies. Past work includes Torq in security automation, Deepfactor in developer security (now part of Cisco) and Agari in email security. Our Clutch profile shows a 5.0 rating across 9 verified reviews, including reviews from Torq and Deepfactor.

Mainly through LinkedIn, the channel where job title, seniority and a company list can be targeted together, which is why it does most of the work in an ABM program. Multi-network retargeting then keeps your brand in front of the rest of the buying committee until they are ready to talk.

It depends on your market and goal. We map search demand in your category to decide where the budget goes, and LinkedIn is where job title, seniority and a company list can be targeted together. We start with a test budget to prove cost per qualified lead, then scale the segments that work. Our LinkedIn Ads cost calculator helps you size a first test.

It depends on the scope. The main factors are how many channels you need, how many markets you sell in, how much content has to be written, and how much tracking setup is needed up front. We scope it after the strategy call.

Start by measuring. We run the questions your buyers ask AI assistants and record how often you're named, which we call Share of Answer. We also record which pages those answers cite, such as review sites, comparison articles and directories. Then we improve your own pages and help you get listed and described accurately in the sources that get cited. The free AI Visibility Snapshot is a quick first look.

By selling what the product does instead of what an attacker might do. Instead of breach warnings, we use specific claims: the problem you solve, the tools you work with and a customer who will say so. We track which messages lead to meetings and pipeline, not only clicks, so the choice rests on data.

With specifics, not louder claims. Before we write, we study your target audience, interview your team and analyze competitors. Then we build the messaging around how your buying committee actually decides, and judge each campaign on the sales-qualified leads it produces, not on clicks.