ROI-driven search, social and display for B2B. Built to lower CPL in every market you sell into.
International PPC Google Ads Management Microsoft Ads Google Ads Audit LinkedIn Ads Facebook Ads ChatGPT Ads RetargetingMultilingual SEO, content and inbound that compound. Rank, stay ranked and convert.
International SEO Free SEO Audit SaaS SEO Inbound Marketing B2B CopywritingTop-of-funnel programs that create pipeline before the RFP. For buying committees, measured in SQLs.
B2B Demand Gen Lead Magnets B2B Lead Generation Growth MarketingBe the answer when buyers ask AI. Visibility in ChatGPT, Gemini and AI Overviews, measured and managed.
AI & LLM Visibility GEO & AEO Multilingual AI SearchFast, secure, multilingual WordPress. Engineered for Core Web Vitals, SEO and conversion.
Web Design Core Web Vitals WPML MultilingualMarketing planned around your sector: its buyers, its compliance reviews and its sales cycle.
AI Companies Cybersecurity SaaS FinTech HealthTech IT Services & MSPs Manufacturing Legal Tech Travel TechCOSEOM® handles healthcare technology marketing for software companies that sell to health systems, payers and life sciences teams: paid search, LinkedIn, SEO and visibility in AI answers, tailored to each stakeholder your sales team needs to convince, whether in IT, clinical, security or finance.
★★★★★Verified Clutch review
More than 600 qualified leads in nine months, achieved together with their team
Head of Marketing Operations · Wellbeing Company
We reply within one working day.
We have run campaigns with ClearDATA, a healthcare cloud company, and with a corporate wellbeing company that reviewed our work on Clutch.
Healthtech marketing is how health software and service companies reach the organizations that buy from them: health systems, payers, life sciences companies and employers. It covers search, LinkedIn, content and visibility in AI answers, planned for each person who has a say in the deal and for the rules on health data in tracking.
In health IT and healthcare SaaS marketing, each of these changes how we set up the work.
If IT, clinical, security and finance leaders all have a say in your deals, one message won't answer them all. We plan a message for each stakeholder your sales team meets and reach them by job title and account list on LinkedIn.
They have a point: HHS guidance says tracking on the logged-in pages of covered entities and their business associates, such as patient portals, generally has access to protected health information. Your counsel decides where tags may go, we set up tracking to match, and we count leads from your CRM where a tag can't go.
We send leads to your CRM and judge each channel on the leads sales accepts, not on form fills.
Six channels, built around the same account list and judged on the leads your sales team accepts.
Google and Microsoft Ads targeting the terms your buyers search for, such as the problem your product solves. Google limits some healthcare ads and bars remarketing lists in its health category, so we check the policy fit before we build. More on our PPC services.
Campaigns by job title, function and seniority, or by a list of the health systems and payers you sell to. Each role gets its own message. See our LinkedIn Ads management.
Pages built around the questions your sales team hears from buyers. Our B2B SEO services start from those questions.
Our GEO agency work measures whether your name comes up when buyers ask ChatGPT, Perplexity or Gemini for a vendor shortlist, then works on the pages and third-party sources behind any gaps.
When your market is a list of named health systems or payers, ads and content follow that same list, and so can your sales team. See how we run account-based demand generation.
Articles, guides and ad copy that cite a source for each clinical or security claim, so your compliance team can check them. Written by our B2B content writers.
Four things shape a healthtech campaign before the first ad runs. None of this is legal advice: your counsel has the final word on tracking.
We plan a message and a channel for each stakeholder your sales team meets, such as IT, clinical, security and finance leaders, and reach them by job title and account list.
We don't guess its length. We report against the pipeline stages your CRM records, and judging revenue impact takes at least one full sales cycle.
HHS says tracking on the logged-in pages of covered entities and their business associates, such as patient portals and telehealth platforms, generally has access to protected health information, and that a cookie banner is not a HIPAA authorization. In June 2024 a federal court vacated one part of that guidance: the part that treated an IP address plus a visit to a public page about a health condition or provider as enough to trigger HIPAA. Your counsel decides where tags may go, and we set up tracking to match. Source: HHS guidance on online tracking technologies.
Many health apps outside HIPAA must follow the FTC's Health Breach Notification Rule, under which sharing identifiable health data without consent counts as a breach. Google Ads also bars remarketing and customer lists for ads in its health category. We review both with your team before any pixel or audience list goes live. Sources: FTC guidance and Google Ads policy.
Judging revenue impact takes at least one full sales cycle, so we don't set a date. The order of the work stays the same.
We map the roles your sales team meets and the accounts you want, agree what counts as a qualified lead, and get your counsel's decision on where tags may go. Our free tracking teardown is a quick first check.
Search, LinkedIn and the first content go live against your account list, after your team has approved the copy.
Once deals move through your CRM, we compare channels on sales-accepted leads and pipeline, scale what works and stop what doesn't.
Together with the marketing and demand-generation team at ClearDATA, a healthcare cloud company, we built top-of-funnel acquisition through Google Ads and LinkedIn, feeding qualified leads into their nurture programs in a highly regulated market.
Together with the team at a corporate wellbeing company, we built and ran full-funnel demand generation. In their Clutch review they report more than 600 new qualified leads over nine months. “They were quick to respond to questions, even when priorities shifted, and made us feel genuinely supported.” Head of Marketing Operations, Wellbeing Company, via Clutch.
More in our B2B case studies. For neighboring markets, see our MSP marketing agency and B2B SaaS marketing agency pages, or all industries we work in.
Ask three things. Has the agency run campaigns in a regulated market, and can it show the work? Can it explain how it keeps ad tracking away from patient data? Does it report on the leads and pipeline your sales team accepts, not on clicks? Our health work includes ClearDATA and a corporate wellbeing company, and both are on our case studies page.
Yes, with a different message for each. On LinkedIn we can target by job title, job function, seniority and company industry, or by a list of the health systems you sell to. Each role gets its own message.
It depends on the page and on who runs it. HHS guidance says tracking on logged-in pages, such as patient portals and telehealth platforms, generally has access to protected health information, and that sharing it with a tracking vendor for marketing without each person's HIPAA authorization is an impermissible disclosure. A cookie banner doesn't count as an authorization. In June 2024 a federal court vacated one part of it: the part that treated an IP address plus a visit to a public page about a health condition or provider as enough to trigger HIPAA. Your counsel decides where tags may go, and we set up tracking to match.
We don't quote a number, because it depends on your product and your buyers. Campaigns keep targeting your account list while deals are open, we report against the pipeline stages in your CRM, and judging revenue impact takes at least one full sales cycle.
Our published health work is for ClearDATA, a healthcare cloud company, and a corporate wellbeing company, and neither makes devices. The first call will show whether we're a good fit.
We can work on it, with no promise of a result. Our GEO work starts by measuring whether your name comes up for the questions your buyers ask AI assistants, then works on the pages and third-party sources behind any gaps. The free AI Visibility Snapshot is a quick first read.
It depends on the scope: which channels, how many markets, how many buyer roles and accounts, and how much tracking work comes first. We scope it after the strategy call. Your ad accounts and their data stay yours.
Your team does. We write the ads, pages and articles, and your clinical, legal or compliance reviewers sign off before anything goes live. We cite a source for each clinical or security claim, so reviewers can check it.
On a free 30-minute call, a senior specialist looks at your buyers, your channels and your tracking, and where to run the first test.
Book your free strategy callShare your website, your buyers and what marketing brings in today. We reply within one working day to set up your free 30-minute strategy call with a senior specialist.
Plaça Universitat 3, Planta 6, 08007 Barcelona · +34 932710218
1390 Market Street, San Francisco, California, 94102 · +1 415 7429818
CRC-Tower, 87, 2 Wireless Rd, Bangkok 10330, Thailand · +66 2 105 5799
Frequency by COSEOM®
New posts from the blog, read aloud. Play one here, or follow Frequency on Spotify.
Just read aloud
