ROI-driven search, social and display for B2B. Built to lower CPL in every market you sell into.
International PPC Google Ads Management Microsoft Ads Google Ads Audit LinkedIn Ads Facebook Ads ChatGPT Ads RetargetingMultilingual SEO, content and inbound that compound. Rank, stay ranked and convert.
International SEO Free SEO Audit SaaS SEO Inbound Marketing B2B CopywritingTop-of-funnel programs that create pipeline before the RFP. For buying committees, measured in SQLs.
B2B Demand Gen Lead Magnets B2B Lead Generation Growth MarketingBe the answer when buyers ask AI. Visibility in ChatGPT, Gemini and AI Overviews, measured and managed.
AI & LLM Visibility GEO & AEO Multilingual AI SearchFast, secure, multilingual WordPress. Engineered for Core Web Vitals, SEO and conversion.
Web Design Core Web Vitals WPML MultilingualMarketing planned around your sector: its buyers, its compliance reviews and its sales cycle.
AI Companies Cybersecurity SaaS FinTech HealthTech IT Services & MSPs Manufacturing Legal Tech Travel TechCOSEOM® is a manufacturing marketing agency for industrial companies that sell to engineers, procurement teams and distributors. We build search and paid media campaigns around the terms each of them uses, improve your visibility in AI search, and wire lead tracking into your CRM.
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Manufacturing marketing is the work of getting a manufacturer or distributor found, shortlisted and contacted by the engineers, buyers and distributors who choose its products. It covers search, paid media, content and AI answers. A manufacturing marketing agency plans those channels around the engineers, buyers and distributors who choose the products.
Manufacturing is one of the industries we serve. If you sell software into factories and supply chains, see also marketing for AI companies and our MSP marketing agency page.
Each of these has a fix, and each fix starts with how your buyers search and how your sales team closes.
If an engineer searches by part number, tolerance or material and your pages only describe business benefits, those pages won't match the search. We research the terms each of them uses and write pages and ads around those terms.
When job seekers, students and suppliers use the same form as a buyer with a real request for a quote, sales can't tell them apart. We review search terms, negative keywords and targeting to reduce them, and connect leads to your CRM so sales can trace each one back to the click that created it.
A click report can't show which campaigns bring orders. We report quote requests, opportunities and pipeline from your CRM, and judge each channel over at least one full sales cycle.
We plan search, paid media, AI search visibility and the content behind them together, as part of our PPC services and SEO work. We don't build websites or run trade show booths. We work alongside the teams who do.
Search campaigns built on the terms your buyers use, Shopping for products sold online, and weekly search-term and negative keyword reviews. Run through our Google Ads management and Microsoft Ads agency work.
Ads for engineers, procurement and plant or operations managers, using LinkedIn targeting by job title, seniority and company list. See our LinkedIn Ads services.
Product and landing pages built around the terms engineers and buyers search, plus technical SEO: structure, crawlability and speed. See our international SEO services.
When a buyer asks ChatGPT or Google AI Overviews who makes a part, we check whether you are named and fix the pages and sources behind the answer. See our GEO agency service.
Personalized campaigns aimed at a named list of target companies, such as OEMs or distributors, and their decision-makers, with LinkedIn doing most of the work. Part of our B2B demand generation work.
Website copy, guides and ad copy, written after we interview your team, so the detail holds up when an engineer reads it. See our B2B copywriting service.
Before launch, we plan campaigns around the people who shape the decision, your sales cycle, and the compliance checks your products and ads must pass.
We plan campaigns for three readers: the engineer who writes the spec, the buyer in procurement who compares suppliers, and the manager who signs off. Each one gets search terms, ads and pages written for their question.
A quote request becomes an order on your sales cycle, not on a monthly report. We connect leads from the ad platforms to the opportunities in your CRM, and judge channels over at least one full sales cycle.
Under ITAR, releasing technical data to a foreign person counts as an export, even inside the United States. So controlled technical detail should stay out of ads and public pages until your export compliance team clears it.
For distributors, logistics and supply chain companies, we research the part numbers, brands and product terms buyers search. Shopping ads use your Merchant Center product data, not keywords, to decide how and where they show. For replacement and compatible parts, Google's trademark policy decides where a brand name can appear in ad text, and ad copy for those parts has to follow it.
Results depend on your search volume and your sales cycle, so we don't set dates. The order of the work stays the same.
We get access to your ad accounts, analytics and CRM, set up conversion tracking, and research the terms your engineers, buyers and distributors use.
We build or rebuild campaigns and landing pages around those terms. The first reports then drive the cleanup of search terms, negative keywords and placements.
Once there is enough data, we compare cost per qualified lead and pipeline by channel. Budget moves to what brings qualified leads, and we stop what doesn't.
Together with the team at Conexiom, whose order automation serves manufacturers and distributors, we run paid search, LinkedIn Ads and SEO. For National Instruments, a global test and measurement company, we worked with their regional teams to localize marketing content and campaigns for APAC markets. With the team at Skycatch, an enterprise drone data company in construction and mining, we ran global search and paid social. You can find more examples in our B2B case studies.
Plan for each reader separately. We plan for the engineer who needs specifications and application detail, the buyer in procurement who compares suppliers, and the manager who signs off. Search, LinkedIn Ads and content are then built for each of them, and quote requests are tracked in your CRM, so you can see which ones become opportunities.
Some do and some don't, so test them on your products. Ask how they would reach the engineer who writes the spec and the buyer who compares suppliers, how they would handle part number searches, and how they would measure results over your full sales cycle. An agency that answers only in clicks and impressions isn't measuring what your sales team cares about. You can ask us the same questions on a free strategy call.
Start with the terms your buyers use, then build outward. Map what engineers, procurement and distributors search for, and make sure your product and application pages answer those searches. Run paid search on the terms that bring quote requests, and LinkedIn Ads for the people on the buying committee. Connect your leads to your CRM, and judge the work on opportunities and pipeline across a full sales cycle.
Yes, where those orders start with a search. Shopping ads use your Merchant Center product data, not keywords, to decide how and where they show. We add search campaigns on the terms your buyers use, with conversion tracking and the CRM handoff in place before launch. For replacement or compatible parts, ad text has to follow Google's trademark policy.
Yes. We plan SEO, Google Ads and Microsoft Ads together, so paid search and organic pages work on the same terms. Industrial SEO means product and landing pages that match how engineers and buyers search, plus technical fixes to structure, crawlability and speed. Manufacturing PPC means keyword lists built on those terms, weekly negative keyword reviews and conversion tracking for quote requests.
It can, once the right leads come in and your CRM shows what happens to them. That's why we set up tracking and the handoff to HubSpot, Marketo or Salesforce first.
We connect leads from your ad platforms and site to the opportunities in your CRM. We report cost per qualified lead, quote requests, opportunities and pipeline value, in an always-on dashboard and a monthly report. Platform conversions are only the starting point. We judge channels over at least one full sales cycle, and attribution across a B2B sales cycle has gaps.
No. We handle search, paid media, AI search visibility and the content behind them. If your web team or another agency handles the site, we hand their developers clear instructions for the pages and technical fixes. Around a trade show, we can promote your presence with search and LinkedIn campaigns while your events team runs the booth.
On a free 30-minute call, a senior specialist talks through your search terms, your campaigns and your tracking. Prefer to start on your own? Try the PPC Self-Audit Scorecard or run an AI Visibility Snapshot.
Book your free strategy callShare your website, your products and where you sell. We reply within one working day to set up your free 30-minute strategy call with a senior specialist.
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