Marketing for AI Companies Selling to the Enterprise

Start with the problem, not the category name. Meet buyers in the searches they already make about the problem, then introduce your category as the answer. Name the category the same way on every page, in every ad and in every sales deck, so buyers meet one name wherever they find you. Publish the trust content early, so it is there when buyers check it.

Four parts: the problem and the buyer you start with, the words that buyer uses for the problem, the channels that reach each member of the buying committee, and the proof each of them needs. For most enterprise AI products that means paid search on problem terms, LinkedIn for the committee, account-based campaigns for named accounts, and pages that answer security and governance questions.

Start by finding out which pages the assistants cite when your buyers ask about your category. Then make your own pages say plainly what the product does and for whom, and get listed and described accurately on the review sites and directories they already cite. We measure progress by running your buyers' questions through the assistants and counting how often you are named. Nobody can guarantee a recommendation.

You can't buy searches that nobody makes yet. You capture the searches around the problem, then give the category name a reason to be searched: webinars, research, comparison pages and sales conversations that all use the same term. Then watch whether searches for your brand and your category name grow, and how often AI answers name you.

It depends on whether buyers already search for the problem. If they do, Google Ads captures that intent. If the category is too new to be searched, LinkedIn reaches the job titles in the buying committee directly. If both apply, run both, and let the budget follow cost per qualified lead once each channel has enough data.

Publish the answers to their likely questions before the review starts. That means a page on how the product handles data, a page on security controls and certifications you hold, and a plain explanation of how you evaluate model output. Every claim on those pages should be one your engineers would sign off on. We never claim a certification you don't hold.

No. This page is for companies that build and sell AI products. Our AI search visibility services help any B2B company show up when buyers ask ChatGPT and other assistants, whatever it sells. AI companies get that work too, as one part of the program on this page.

Yes. Conifers, which makes an AI platform for security operations centers, is a current client, and we have worked with several security software companies before. The approach overlaps with our cybersecurity marketing work: technical content, paid search on problem terms and LinkedIn aimed at security leaders.