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Webinar · On Demand · 20 to 25 Minutes

Share of Answer: The 2026 B2B Visibility Metric

Your buyers ask ChatGPT, Perplexity and Gemini who to shortlist, and the engines answer with 4 names. This webinar shows you how to measure whether yours is one of them, and how to change the answer when it is not.

  • FormatOn-demand video, 20 to 25 minutes
  • PremieresAugust 2026
  • AccessRegister once, watch anytime
The Agenda

What You Will Learn in 25 Minutes

No theory padding. Every segment ends in something you can measure or do.

  1. What share of answer is. The one metric that captures AI-answer visibility: the share of tracked buyer prompts in which your brand appears, weighted by position, tracked against competitors.
  2. How to measure it across ChatGPT, Perplexity and Gemini. The prompt-set method, what to score, and why the 3 engines disagree in ways that are themselves diagnostic.
  3. The 5 levers that move it. Answer-first owned content, editorial coverage, UGC presence, entity consistency and dated citable assets, ranked by effort against effect.
  4. A live walkthrough with public brands. We run real prompts on well-known B2B brands on screen and score the answers, so you see the method work before you run it on yourself.
  5. What to do this quarter. A 90-day sequence: baseline first, fix the highest-leverage gap, publish citable assets, re-measure monthly.
Your Host

Presented by a Practitioner, Not a Panel

David Schoenfeld

Founder, COSEOM

David has run international search programs since 2008, across 5 languages and 3 offices, for B2B software and technology brands. Share of answer is the metric his team tracks daily for clients, and the walkthrough in this webinar is the same method they use, shown on public brands.

Before You Register

Who This Webinar Is For

Marketing leaders and demand gen managers at B2B software, SaaS and cybersecurity companies who need to answer the board question "are we visible in AI?" with a number instead of a shrug. If you want the hands-on companion first, the AEO Prompt Library gives you 50 prompts and the scoring sheet today, and the webinar makes the strategy behind it click. The wider context lives on our AI marketing page.