Content marketing grew significantly in the last years, and sometimes it seems that nearly everything has been done already. Do we Marketers have to reinvent ourselves for 2019? Content is supposed to surprise and engage new audiences in new ways, better ways.
What will be the new trends in content marketing for the coming year and how can we make the most out of it?
2019 will be the year of continuous testing and trying new approaches. Marketers will need to keep on focussing on their target personas and make sure to not disappear within the vast quantities of content out there. You still have to SEO optimize your content and make sure you are targeting the right family of keywords in every piece, ensure that you are (more…)
Updated Apr 3, 2018
Social Media keeps growing as a Marketing Channel. Social Media Networks like Snapchat and Instagram established their position as Ad Networks, and even if Facebook only created its Advertising Platform a couple of years ago, it’s now one of the biggest advertising platforms on the planet. Social Media platforms are under pressure as never before to monetize their millions of users and they are offering more tools and formats for advertisers. Snapchat has no advertising platform for European companies yet but has had great success in terms of Advertising in 2017 as companies Read more about the 6 Social Media Trends in 2018
Video keeps growing and so does Video Marketing. We wanted to have a quick look at the video marketing trends of 2018 and see where there’s potential for businesses.
There were quite some news during 2017 regarding video and upcoming devices. We had a couple of new drones, smaller drones and recording devices coming out but (more…)