Capterra advertising represents one of the most direct ways to connect with potential software buyers actively looking for solutions like yours. Unlike traditional PPC platforms where users might be browsing for information, Capterra visitors typically have high purchase intent and are comparing options to make a decision. This specialized marketplace advertising requires a unique approach compared to Google Ads or social media campaigns.
For B2B software ans SaaS companies, Capterra offers a goldmine of qualified leads, but only if you know how to navigate its advertising ecosystem. The platform’s pay-per-click model seems familiar on the surface, but the strategies that drive success differ significantly from mainstream PPC channels.
Read more about Capterra, Advertising on the Platform and Review Sites
Introduction
In the fast-paced world of B2B marketing, content is the driving force that propels businesses forward. But not just any content – we’re talking about content that resonates, engages, and converts. In this comprehensive guide, we, at Coseom, a leading B2B digital marketing agency, will share seven proven B2B content marketing strategies that have helped our clients dominate their markets. Let’s get started!
Content marketing grew significantly in the last years, and sometimes it seems that nearly everything has been done already. Do we Marketers have to reinvent ourselves for 2019? Content is supposed to surprise and engage new audiences in new ways, better ways.
What will be the new trends in content marketing for the coming year and how can we make the most out of it?
2019 will be the year of continuous testing and trying new approaches. Marketers will need to keep on focussing on their target personas and make sure to not disappear within the vast quantities of content out there. You still have to SEO optimize your content and make sure you are targeting the right family of keywords in every piece, ensure that you are (more…)
Every day while working with my clients I find that people have a totally different idea of what SEO is and how content should be created in order to rank.
Even some top blog, or even Search Engine Blogs that accept guest posts from external writers do no follow some basic rules in the articles they publish.
Rules, you say?
What other rules than creating a high-quality piece of content with 1000-2000 words with value, nice images, and more value, do I need? (more…)
Video keeps growing and so does Video Marketing. We wanted to have a quick look at the video marketing trends of 2018 and see where there’s potential for businesses.
There were quite some news during 2017 regarding video and upcoming devices. We had a couple of new drones, smaller drones and recording devices coming out but (more…)