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AI Companies Cybersecurity SaaS FinTech HealthTech IT Services & MSPs Manufacturing Legal Tech Travel TechCOSEOM® runs travel tech marketing for companies that sell software to travel managers, finance teams and hoteliers. We plan search, LinkedIn, content and AI answers around the ways those buyers build a shortlist, from RFPs and approved vendor lists to questions typed into AI assistants such as ChatGPT.
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Travel tech marketing is marketing for companies that sell software to travel buyers: corporate travel and expense platforms, hotel and hospitality systems, and booking and distribution tools. The goal is to get that software onto the shortlists of travel managers, finance teams and hoteliers, in search results and in AI answers, and to turn their interest into sales conversations.
This page is for companies that sell software. It is not for hotels, tour operators or destinations marketing their own rooms and trips.
Words like "travel" and "hotel" are also searched by people planning a trip. Your search campaigns should run on the software terms your buyers use, with consumer searches blocked by negative keywords, and your LinkedIn campaigns should target by job title. That is how we set them up.
In G2's 2026 survey, nearly three in four (71%) B2B software buyers rely on AI chatbots for software research. We run your buyers' questions through the main AI engines, show you who gets named and which pages get cited, then work on your pages and on the review sites and directories the engines cite.
Corporate travel RFP guidance names procurement, finance, HR and IT among the people to involve. Each of them has questions of their own, on cost, security, payments and data, and we write the pages and documents that answer them.
We plan them as one program and judge paid channels on qualified leads and pipeline, and AI visibility on Share of Answer. The mix depends on who buys your product and in which markets.
We run the questions buyers ask about corporate travel platforms or hotel systems through the AI engines, show who gets named, then work on the pages that get cited. This is the core of our GEO agency work for B2B software.
Google and Microsoft Ads on the terms buyers use for your category, with consumer travel searches excluded. Run as part of our international PPC management.
LinkedIn reaches decision makers by role, company and industry, so your ads can reach travel managers, procurement and finance, or the teams at hotel groups. See our LinkedIn Ads management.
Category, comparison and glossary pages for the terms your buyers search, like the blog and glossary we built with TravelPerk. Built through our B2B SEO services.
A named list of hotel groups, management companies or companies with large travel programs, reached across ads and content. Part of our B2B demand generation.
Pages and documents for each person who reviews your product, from the travel manager to IT, written natively for each market by our B2B copywriting team.
Corporate travel buyers are told to bring several teams into a software decision, and hotel chains add their own vendor rules. Campaigns have to reach that whole group and answer the checks that decide whether you stay on the shortlist.
Corporate travel RFP guides name travel managers, procurement, finance, HR, risk or security teams, and frequent travelers as the people to involve. For hotels it depends on the property: independents have more freedom to choose, while chain hotel companies require member properties to use their proprietary or approved technology vendors.
Corporate travel buyers can run a formal RFP, and the Global Business Travel Association publishes RFP templates and toolkits, including ones for sourcing a travel management company and for payment solutions.
Separate landing pages and messages for each segment, security and data answers published before prospects ask your sales team, and ad copy approved by your team before launch. Conversion tracking into your CRM is in place before launch.
How fast it moves depends on your market and your sales cycle, so we don't set a date. The order stays the same.
We run your buyers' questions through the AI engines to set a baseline, agree with sales what counts as a qualified lead, and connect tracking to your CRM.
We rewrite and publish the pages your buyers need, starting where competitors get named and you don't, and launch the campaigns.
We report on qualified leads, pipeline and Share of Answer, then scale what works and stop what doesn't.
Together with the team at TravelPerk (now Perk), we earned organic rankings on the platform's highest-intent category terms, ran single-keyword ad groups for tight PPC control, and built a WordPress blog and glossary as the company launched into new European markets. The company was recognized as one of the fastest-growing SaaS businesses that year. We have also worked with Splendia, in hotel booking, and ReviewPro, in hotel reputation software. Read the full story in our B2B case studies, or see how we work with other B2B SaaS companies and fintech and payments companies.
It helps companies that sell software to the travel industry reach the people who buy it: travel managers, finance and procurement teams, hotel owners and hotel groups. At COSEOM we run paid search, LinkedIn, SEO, content and visibility in AI answers as one program, and judge it on qualified leads and pipeline.
No. This work is for companies that sell software and services to travel businesses and corporate travel programs, not for hotels or tour operators marketing their own rooms and trips.
We run your buyers' questions through the main AI engines and show you who gets named and which pages get cited. Then we rewrite the pages your buyers need, starting where competitors get named and you don't, and work on the review sites and directories that get cited. We measure progress with Share of Answer, the share of those answers that name you.
Corporate travel RFP guidance lists travel managers, procurement, finance, HR, risk or security teams and frequent travelers as typical stakeholders. We reach the travel manager with search, LinkedIn and AI answers, and write the pages and documents the rest of the group reads.
Independent hotels have more freedom to choose their own systems, so campaigns reach the property directly. Chain hotel companies require member properties to use their proprietary or approved technology vendors, so for branded hotels campaigns reach the brand as well as the property.
They do different jobs. Google Ads shows your ads to people searching for your category, once consumer travel searches are excluded. LinkedIn reaches the buying group by role, company and industry. We compare both on cost per qualified lead.
Together with the team at TravelPerk, now Perk, we worked on organic rankings for high-intent category terms, single-keyword ad groups and a blog and glossary as the company expanded in Europe. We have also worked with Splendia, in hotel booking, and ReviewPro, in hotel reputation software.
On leads your sales team accepts and the pipeline they create, tracked into your CRM. For AI answers we report Share of Answer against your competitors. We don't promise a timeline for results, because it depends on your market and your sales cycle.
On a free 30-minute call, a senior specialist looks at who buys your product, where you appear today and what to fix first. Prefer to start on your own? Run the free AI Visibility Snapshot.
Book your free strategy callShare your website, your markets and whether you sell to travel programs, hotels or both. We reply within one working day to set up your free 30-minute strategy call. You can also browse all the industries we work in.
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