ChatGPT Ads
Sponsored placements inside ChatGPT conversations, run with tracking wired before any spend and reporting integrated with your CRM.
NEW
Paid Search and Paid Social for B2B SaaS and Tech
★★★★★Verified client review
8× lower CPA across paid search & social
Senior Manager, Digital Marketing · Legal Software
International PPC Agency: Lower Your Cost Per Lead With Multilingual Google Ads
COSEOM is an international PPC agency for B2B SaaS and tech companies selling into the US, Europe and APAC. We build and manage Google Ads, Microsoft Ads and paid social natively in each market, and measure the work in cost per lead, MQLs, SQLs and pipeline.
- Lower CPA & CPL while improving Quality Scores
- Google Partner: accounts live within minutes
- MQL/SQL tracking into Marketo, HubSpot & Salesforce
★★★★★Verified client review
8× lower CPA across paid search & social
Senior Manager, Digital Marketing · Legal Software
8×CPA Reduction
$15M+Annual Budget Managed
13+ yrsB2B PPC Experience
Book a 30-min Strategy Session
Free call with a senior PPC specialist, no junior layers.
Trusted by international B2B brands
The Platforms
Which Ad Platforms Do We Run?
We run Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, Reddit Ads and sponsored placements inside ChatGPT, each one handled by someone who works that platform every day. Search picks up buyers already looking; LinkedIn and Reddit reach the buying committee.
Google Ads
Search, Performance Max and YouTube built around how your buyers actually search, with account structures built to keep cost per lead down as budget grows.
LinkedIn Ads
The channel where job title, seniority and a company list can be targeted together, which is why it does most of the work in an ABM program.
Meta Ads
Reach the part of your market that never types the query, on Facebook and Instagram: retargeting, lookalikes and product launches.
Microsoft Ads
Bing and the Microsoft Audience Network: the keyword list that already works on Google, live here too, where competition for the same keyword is often thinner.
Reddit Ads
Campaigns inside the subreddits where engineering and security teams compare tools, with copy written for readers who spot advertising instantly.
What We Do
What Do Our International PPC Services Include?
Our international PPC services cover the whole account: a PPC audit, a strategy per market, campaign build, ad copy written natively for each market, conversion tracking wired into your CRM before launch, and weekly management with reporting your team can read.
PPC Audits
A complete Google Ads audit of your current campaigns, ads, landing pages and content, giving us the data to build a PPC strategy for growth.
PPC Strategy
A PPC strategy that grows the business at the pace and budget you set. As a Google Partner, we keep campaigns current with what the platform supports.
PPC Management
Weekly work on campaigns, website optimization and landing pages to lower CPAs and lift conversion rates with advanced account structures.
PPC Reporting
Personalized, always-on dashboards so you and your team track every activity and its impact. Results and next steps are reviewed with you regularly.
Tracking & Attribution
Conversion tracking, offline imports and the CRM handoff are in place before launch, so leads trace back to the click that created them.
Keyword Research & Analysis
Industry-specific keyword and long-tail research for B2B SaaS and tech, so your campaigns reach the right audience.
Display & Retargeting
Targeted placements, advanced audience targeting, retargeting and YouTube video ads.
Ad Copy & Creative
Headlines, descriptions and creative written for each market by a native speaker, then tested against the ads already winning the auction.
Demand Generation
Budget pointed at the buyers who are not searching yet, so you are creating demand instead of dividing up what already exists.
Conversion Rate Optimization
We analyze landing pages, UX and ad copy, then apply data-driven CRO to lift conversions and qualified leads.
CROAccount-Based Marketing
Highly personalized ABM campaigns that target specific companies and decision-makers.
ABMB2B SaaS & Tech-Focused
Campaigns built for the buying committees of B2B SaaS and tech, with the full playbook set out on our B2B PPC agency page.
How We Work
How Does COSEOM Handle International PPC Management?
International PPC management at COSEOM runs as one system in five steps. It starts with a discovery audit that sets the strategy and roadmap; from there we build and launch, measure and report, then optimize and scale. Each market gets its own keywords and ad copy.
- 01
Discover & Audit
We map your markets, buyers and current performance (data, tracking and gaps) into a clear, shared picture.
- 02
Strategy & Roadmap
A channel plan with targets, budget and messaging built around how your B2B buying committees actually decide.
- 03
Build & Launch
Campaigns, content and pages executed and localized across every market and language you sell into.
- 04
Measure & Report
Always-on dashboards tied to MQLs, SQLs and revenue, no vanity metrics, just what moves pipeline.
- 05
Optimize & Scale
We cut what doesn't work and reinvest in what compounds, month over month, until the curve bends.
Proof
Global Brands That Run Paid Search With Us
From SaaS companies entering their first international market to enterprises selling across the US, EMEA and APAC, these teams run paid acquisition with COSEOM.
8×
CPA Reduction
$15M+
Annual PPC Budget Managed
13+ yrs
B2B PPC Experience
3
Regions Served: US, EMEA, APAC
“
COSEOM played a crucial role in reducing our CPA by up to 8× in some cases, resulting in the lowest CPC and CPL rates we’ve ever achieved across multiple channels.Senior Manager, Digital Marketing · Legal Software Company
Lower Your CPL
Want to Lower Your CPL in a Competitive Niche?
Lower your cost per lead and lift Quality Scores with hands-on optimization, strategic recommendations and creative support, across every market you sell into. Not ready to talk? Score your own account first with our free B2B PPC Self-Audit Scorecard, 60 weighted checks.
Schedule a Call- General account analysis, PPC optimization, strategic recommendations, campaign building & creative support.
- Account maintenance on Google Ads, Bing, Quora, Capterra, Twitter and Pinterest.
- Segmented reporting and interactive dashboards for your demand-generation manager.
- Landing page localization for international markets: translate your best campaigns and go global.
- Know which campaigns generate MQLs and SQLs with clean tracking into Google Analytics, Marketo, HubSpot or Salesforce.
US · EMEA · APAC
International PPC Services for Enterprises
Enterprise teams hire a global PPC agency to run one paid search program across regions without losing local relevance. We manage Google Ads, the largest pay-per-click platform, alongside our global SEO strategy and international SEO agencies work.
Reach customers worldwide
Use international PPC to create leads that convert into high-quality MQLs and SQLs across every region you target.
Lower CPL, higher Quality Scores
Optimized, relevant ads bring down cost per lead and lift your Quality Scores.
Retargeting & display
Nurture past visitors with Google Ads retargeting and contextual display advertising to reach a broader audience.
Localize & go global
Localize your best ads and pages for each market. Our marketing translation services handle the copy; the European SEO strategy guide covers market selection and GDPR.
Why COSEOM
Why Choose COSEOM as Your International PPC Agency?
Choose COSEOM as your international PPC agency when you sell B2B software into more than one market and want one senior team, not a junior layer per country. We report in cost per lead, MQLs, SQLs and pipeline, the numbers your board reads.
- Business FocusExperienced with B2B: SaaS, cybersecurity, fintech and analytics.
- AvailabilitySenior specialists, available when you need them, with no handoff to junior staff.
- Experience13+ years running paid acquisition in highly competitive markets.
- Budgets$15M+ in annual PPC budget managed across global accounts.
- GlobalMultilingual campaigns built natively for the markets you sell into.
FAQ
International PPC Agency FAQ
What is international PPC management?
International PPC management is the planning and ongoing running of paid search and paid social campaigns across countries and languages, with native ad copy in each market.
What should you expect from an international PPC agency?
Expect an international PPC agency to build campaigns natively for each market rather than translating them, and to wire conversion tracking into your CRM before launch.
How much does an international PPC agency charge?
COSEOM quotes a fixed monthly management fee, separate from the ad spend, not a percentage of what you spend. How those fees are built is explained in our Google Ads agency pricing guide.
How do you choose an international PPC agency?
Choose an international PPC agency on four points: native speakers for your markets, B2B experience in your category, conversion tracking that reaches your CRM, and reporting that ties spend to pipeline.
What is a good budget for an international PPC campaign?
A good budget for an international PPC campaign buys enough clicks per market each month to reach a decision on cost per lead, which moves with local CPC and conversion rate.
Do you run PPC in multiple languages?
Yes. Campaigns, keywords and ad copy are built natively in the languages our clients sell in, never translated from an English original, with a native reviewer for each market before anything goes live. That means search terms people actually type locally, ad copy that reads as though it was written in the market, and landing pages that match.
Are you a Google Partner?
COSEOM is a certified Google Partner with a Google Analytics certified team. A new account can be set up and live within minutes.
Get in Touch
Tell Us Where You Sell
Tell us which markets you sell into and what a qualified lead is worth to you. We reply within one working day with a 30-minute slot with a senior PPC specialist.
Europe / Barcelona
Plaça Universitat 3, Planta 6, 08007 Barcelona · +34 932710218
USA / San Francisco
1390 Market Street, San Francisco, California, 94102 · +1 415 7429818
APAC / Bangkok
CRC-Tower, 87, 2 Wireless Rd, Bangkok 10330, Thailand · +66 2 105 5799