158 Growth Marketing Tools Every Marketing Executive Should Know

As a professional marketer or business executive, staying ahead of the latest growth marketing tools is crucial for success. With so many tools and platforms available, it can be overwhelming to know which ones to use and how to make the most of them. 

To help you navigate the ever-evolving landscape of growth marketing, we’ve compiled a list of the top 55 growth marketing tools that every marketing executive should know about. 

These tools range from social media management, analytics, SEO, email marketing, influencer marketing, and more. Whether you’re a small business just starting out or a medium-sized enterprise looking to scale, this list will provide you with a comprehensive overview of the best tools to help you achieve your growth goals. 

Brand URL Category
6sense https://6sense.com/ Account-Based Marketing
Act https://act-on.com/ Marketing Automation
ActiveCampaign https://www.activecampaign.com/ Email Marketing
ActiveDEMAND https://www.activedemand.com/ Marketing Automation
AddThis https://www.addthis.com/ Social Sharing
Adobe Creative Cloud https://www.adobe.com/creativecloud.html Design and Creative Tools
Adobe XD https://www.adobe.com/products/xd.html UI/UX Design
Advertising.com https://advertising.com/ Ad Network
AeroLeads https://aeroleads.com/ Lead Generation
Agent3 https://www.agent3.com/ Account-Based Marketing
Ahrefs https://ahrefs.com/ SEO and SEM
Airtable https://airtable.com/ Database and Collaboration
Albacross https://www.albacross.com/ Website Visitor Tracking
Apollo.io https://www.apollo.io/ Sales Engagement
Asana https://asana.com/ Project Management
Autopilot https://www.autopilothq.com/ Marketing Automation
Bombora https://bombora.com/ Intent Data
Buffer https://buffer.com/ Social Media Management
BuzzBoard https://www.buzzboard.com/ Sales and Marketing Software
BuzzBuilder Pro https://www.buzzbuilderpro.com/ Sales and Marketing Software
Buzzstream https://www.buzzstream.com/ Outreach and Link Building
Buzzsumo https://buzzsumo.com/ Content Discovery
Calendly https://calendly.com/ Meeting Scheduling
CallRail https://www.callrail.com/ Call Tracking and Analytics
Canva https://www.canva.com/ Graphic Design
Clearbit https://clearbit.com/ Marketing Data & Intelligence
ContentStudio https://contentstudio.io/ Content Marketing
Conversica https://www.conversica.com/ Conversational AI
Conversocial https://www.conversocial.com/ Social Customer Service
ConvertKit https://convertkit.com/ Email Marketing Automation
CoSchedule Headline Analyzer https://coschedule.com/headline-analyzer Content Marketing
Crazy Egg https://www.crazyegg.com/ Heatmaps and A/B Testing
Customer.io https://customer.io/ Customer Communication
CustomerLabs CDP https://customerlabs.co/ Customer Data Platform
Databox https://databox.com/ Business Analytics
Datananas https://www.datananas.com/ Sales Engagement
Demandbase https://www.demandbase.com/ Account-Based Marketing
Discover.ly https://www.discover.ly/ Social Media Intelligence
DiscoverOrg https://discoverorg.com/ Sales Intelligence
Disqus https://disqus.com/ Commenting Platform
DocSend https://www.docsend.com/ Document Tracking
Drift https://www.drift.com/ Conversational Marketing
Drip https://www.drip.com/ Ecommerce CRM and Automation
Eloqua https://www.oracle.com/cx/marketing/ Marketing Automation
EngageBay https://www.engagebay.com/ All-in-One CRM and Marketing
Engagio https://www.engagio.com/ Account-Based Marketing
Figma https://www.figma.com/ Design and Collaboration
FullContact https://www.fullcontact.com/ Contact Management
G2 https://www.g2.com/ Software Reviews
GetResponse https://www.getresponse.com/ Email Marketing
Gong https://www.gong.io/ Conversation Analytics
Google Ads https://ads.google.com/home/ Advertising
Google Analytics https://www.google.com/analytics/ Web Analytics
Google Tag Manager https://tagmanager.google.com/ Tag Management
Grammarly https://www.grammarly.com/ Writing Assistance
Growbots https://growbots.com/ Outbound Sales Automation
Growlabs https://www.growlabs.com/ Sales and Marketing Automation
HelloSign https://www.hellosign.com/ Electronic Signatures
Hiver https://www.hiverhq.com/ Email Collaboration
Hootsuite https://hootsuite.com/ Social Media Management
Hotjar https://www.hotjar.com/ User Behavior Analytics
Hubspot https://www.hubspot.com/ CRM and Marketing Automation
HubSpot Sales Hub https://www.hubspot.com/products/sales Sales CRM and Automation
Hunter https://hunter.io/ Email Finder
InsideView https://www.insideview.com/ B2B Data and Intelligence
InsightSquared https://www.insightsquared.com/ Business Analytics
Integrate https://www.integrate.com/ Marketing Orchestration
Intercom https://www.intercom.com/ Customer Messaging
InVision https://www.invisionapp.com/ Prototyping and Design
Jabmo https://jabmo.com/ Account-Based Marketing
JustReachOut https://justreachout.io/ Media Outreach and PR
Kenshoo https://www.kenshoo.com/ Digital Marketing Software
KickFire https://kickfire.com/ IP Address Intelligence
KISSmetrics https://www.kissmetrics.com/ Analytics
Kwanzoo https://www.kwanzoo.com/ Account-Based Marketing
Lead411 https://www.lead411.com/ Sales Intelligence
Leadberry https://www.leadberry.com/ Website Visitor Tracking
Leadfeeder https://www.leadfeeder.com/ Website Visitor Tracking
LeadForensics https://www.leadforensics.com/ Website Visitor Tracking
Leadiro https://www.leadiro.com/ B2B Data and Lead Generation
LeadSquared https://www.leadsquared.com/ Marketing and Sales Automation
Leadworx https://www.leadworx.com/ Website Visitor Tracking
LinkedIn Sales Navigator https://www.linkedin.com/sales-navigator Sales Intelligence
LiveIntent https://www.liveintent.com/ Email Advertising
LiveRamp https://liveramp.com/ Identity Resolution
Lusha https://www.lusha.com/ B2B Contact Data
Madison Logic https://www.madisonlogic.com/ Account-Based Marketing
MadKudu https://www.madkudu.com/ Predictive Analytics
Mailchimp https://mailchimp.com/ Email Marketing
Mailshake https://mailshake.com/ Sales Engagement
Marketo https://www.marketo.com/ Marketing Automation
Marketo Engage https://www.marketo.com/ Marketing Automation
Mautic https://www.mautic.org/ Marketing Automation
Mention https://mention.com/ Social Media Monitoring
Mixmax https://www.mixmax.com/ Email Productivity
Mixpanel https://mixpanel.com/ Analytics
MoEngage https://www.moengage.com/ Customer Engagement
Monday.com https://monday.com/ Work Operating System
Moz https://moz.com/ SEO
NetLine https://www.netline.com/ Content Syndication
Optimizely https://www.optimizely.com/ Conversion Rate Optimization
Outbrain https://www.outbrain.com/ Native Advertising
Outgrow https://outgrow.co/ Interactive Content
Outplay https://www.outplayhq.com/ Sales Engagement
Owler https://www.owler.com/ Competitive Intelligence
Pardot https://www.pardot.com/ Marketing Automation
Parse.ly https://www.parse.ly/ Content Analytics
PathFactory https://www.pathfactory.com/ Content Experience
PersistIQ https://www.persistiq.com/ Sales Engagement
Pipedrive https://www.pipedrive.com/ CRM
PubMatic https://www.pubmatic.com/ Ad Management Platform
Quora Ads https://www.quora.com/business Advertising
Reply https://reply.io/ Sales Engagement
Reply.io https://reply.io/ Email Outreach and Automation
Revcontent https://www.revcontent.com/ Native Advertising
Revetize https://www.revetize.com/ Customer Engagement
RightHello https://righthello.com/ Outbound Lead Generation
RollWorks https://www.rollworks.com/ Account-Based Marketing
SalesHandy https://www.saleshandy.com/ Email Tracking and Productivity
SalesLoft https://salesloft.com/ Sales Engagement
Scoop.it https://www.scoop.it/ Content Curation
SEMrush https://www.semrush.com/ SEO and SEM
SEMrush Sensor https://www.semrush.com/sensor/ SEO Monitoring
Sendible https://www.sendible.com/ Social Media Management
Sendinblue https://www.sendinblue.com/ Email Marketing
Sendoso https://www.sendoso.com/ Direct Mail and Gifting
ShareThis https://www.sharethis.com/ Social Sharing
Sharethrough https://www.sharethrough.com/ Native Advertising
SharpSpring https://sharpspring.com/ Marketing Automation
Sigstr https://www.sigstr.com/ Email Signature Marketing
Sketch https://www.sketch.com/ Design and Prototyping
Slack https://slack.com/ Team Collaboration
Sniply https://snip.ly/ Content Sharing
Snov.io https://snov.io/ Email Finder
Sprout Social https://sproutsocial.com/ Social Media Management
SurveyMonkey https://www.surveymonkey.com/ Survey and Feedback
Taboola https://www.taboola.com/ Native Advertising
Terminus https://www.terminus.com/ Account-Based Marketing
The Trade Desk https://www.thetradedesk.com/ Programmatic Advertising
Trello https://trello.com/ Project Management
Triblio https://triblio.com/ Account-Based Marketing
Typeform https://www.typeform.com/ Online Form Builder
Unbounce https://unbounce.com/ Landing Page Builder
Upfluence https://www.upfluence.com/ Influencer Marketing
UpLead https://www.uplead.com/ B2B Contact Data
Visitor Queue https://www.visitorqueue.com/ Website Visitor Tracking
Voila Norbert https://www.voilanorbert.com/ Email Finder
Wistia https://www.wistia.com/ Video Hosting and Analytics
Woodpecker https://woodpecker.co/ Cold Email Automation
XANT https://www.xant.ai/ Sales Engagement
Yesware https://www.yesware.com/ Email Tracking and Analytics
Yoast https://yoast.com/ SEO
Zemanta https://zemanta.com/ Native Advertising
Zendesk https://www.zendesk.com/ Customer Support
Zoho Campaigns https://www.zoho.com/campaigns/ Email Marketing
Zoho CRM https://www.zoho.com/crm/ CRM
Zoom https://zoom.us/ Video Conferencing
ZoomInfo https://www.zoominfo.com/ Sales Intelligence

From tried and true favorites to innovative new platforms, this list is your go-to guide for staying ahead of the curve in growth marketing.There are many more growth marketing tools available to marketing executives than those listed in this article. This list is meant to be a starting point, and we plan on expanding and categorizing it over time. If you have any questions or would like to learn more about how to use these tools, don’t hesitate to get in touch with us. We would be more than happy to help. To stay up-to-date on the latest growth marketing tools, bookmark this article or come back for updates. Thanks for reading!