Marketing Blog

Mobile SEO: Everything your Marketing VP expects you to know

Mobile SEO is the “go-to” SEO tactic right now, especially since Mobile passed Desktop Traffic percentages and Google announced its mobile-first index back in March.

 

Percentage of global pages served to mobile phone 2009-2018
Percentage of global pages served to mobile phone 2009-2018

 

To get you up to speed I wanted to resume to top Mobile SEO things you need to know if you are working in the online marketing space.

It doesn’t matter if you are growth marketers like us, a PPC manager or an In-House SEO, the points I mention here are (more…)

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Update of Google Image Search Guidelines

Google updated their Image Search Guidelines recently. Time to check image optimization 🙂

Google now automatically creates a title and snippet to explain each result better to the user. We found this actually very practical.
If you for example search for certain products you can (more…)

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Watch Live Now: Google I/O’18: Google Keynote

The long awaited Google IO18 Keynote event is now live and you can watch it on Youtube. It’s held in the open air theatre

Learn about the latest product and platform innovations at Google in a Keynote led by Sundar Pichai.

Google I/O 2018 All Sessions Playlist → https://goo.gl/q1Tr8x
Subscribe to the Google Developers channel → http://goo.gl/mQyv5L

    Google IO Keywnote 08.05.2018 – Biggest Takeaways:

  • Google AI for everyone. Google AI training centers worldwide.
  • Google AI for medical diagnosis, eye scans can predict cardiovascular risks and much more.
  • Predict Medical Events 76% chance of readmission for doctors dueto up to 20k data points, ideal for medical institutions
  • Google AI “Looking to Listen”: Analyze different voices in videos. Use tech to enhance live and make impact.
  • Voice is becoming more relevant. Google is showing us a wide range of updates to Google Voice Search
  • Updates this week on Android to prevent users from using screens too much and help become kids to become safe and secure online
  • Updates on Google News: The new Google News is coming! Initiative, AI is used to bring the best news forward, quality sources, and a product that works for publishers
  • more local news, better AI enhanced techniques
  • More user focused, better, quality, content
  • New feature: Newscast
  • Android P. will be available today and for more devices: New Android features: Adaptive Battery for better battery life experience. OS adapts to uses. e.g. 30% reduction in CPU and Auto Brightness
  • Adaptive App predictions to assume “App Actions” via predictions on “what the next action of the user might be”
  • ML Kit for Developers to use new technologies. Text recognition, Automatically classify through camera…
  • New Navigation System: All Apps and Overview are combined with more gesture use. Larger Overview and Smart Text Selection within Overview
  • New Google Maps TAB called “For you” and new “Score” called “YouMatch”, a personal score for users to make better decisions on locations
  • Google Maps: Shortlist feature to plan together and take decisions easy, quick. Coming on the OS this summer.
  • Google Maps Augmented Reality navigation.
  • Google Lens: AI applied in cameras: Copy and Paste text from real world pictures and photos
  • Weymo is the only self driving company with actually having self driving cars on the street.
  • Many new features in Weymo. e.g.: “Behaviour prediction” to predict cars that might cross red lights due to speed.

Google AI for medical diagnosis, eye scans can predict cardiovascular risks and much more

Youtube Break Recommendations

Google News Initiative

Google News Design Updates & Newscasts

Newscasts

Intelligent Adaptive Battery Use

App Actions

New Navigation System, App Overview, Text Selection

Google Maps Augmented Reality Navigation

Google Lens
Find out information from the real world and search information.

Weymo Behaviour Prediction

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7 Social Media Trends You Should Follow in 2018

Updated Apr 3, 2018

Social Media keeps growing as a Marketing Channel. Social Media Networks like Snapchat and Instagram established their position as Ad Networks, and even if Facebook only created its Advertising Platform a couple of years ago, it’s now one of the biggest advertising platforms on the planet. Social Media platforms are under pressure as never before to monetize their millions of users and they are offering more tools and formats for advertisers. Snapchat has no advertising platform for European companies yet but has had great success in terms of Advertising in 2017 as companies Read more about the 6 Social Media Trends in 2018

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5 Video Marketing Trends in 2018

Video keeps growing and so does Video Marketing. We wanted to have a quick look at the video marketing trends of 2018 and see where there’s potential for businesses.

There were quite some news during 2017 regarding video and upcoming devices. We had a couple of new drones, smaller drones and recording devices coming out but (more…)

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9 SEO Tips to increase traffic in 2018

The new year has started and for some, it’s time to revise the current situation of the website and see what can be done SEO-wise to improve in 2018.

We wanted to create a small piece of content that quickly resumes some effective things you can start implementing immediately after reading this post. If you are precise and put some hours of work into it, these 8 Quick SEO Tips will help you to (more…)

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6 Content Marketing trends in 2018

Content marketing grew significantly in the last years, and sometimes it seems that nearly everything has been done already. Do we Marketers have to reinvent ourselves for 2018? Content is supposed to surprise and engage new audiences in new ways, better ways.

What will be the new trends in content marketing for the coming year and how can we make the most out of it?

2018 will be the year of continuous testing and trying new approaches. Marketers will need to keep on focussing on their target personas and make sure to not disappear within the vast quantities of content out there. You still have to SEO optimize your content and make sure you are targeting the right family of keywords in every piece, ensure that you are (more…)

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Chrome Plugins for Marketers in 2018

Chrome is one of the most used browsers online. Aggressive campaigns from Google helped Google Chrome to expand rapidly and increase its user base steadily. Chrome is also one of the most used Browsers among Marketers, and this is mostly because of the cool little tools many companies offer for Chrome. These little tools which give your Browser additional functionalities in Chrome are called Plugins or Extensions, and you can install them from the Extension Directory to add additional functions to your browser.
Plugins are fantastic but they need to work, and we need to make sure that the information shared with the plugin does not include any private stuff. Be aware that Read more about Chrome Plugins for Marketers in 2018 here

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Linkbuilding in 2014 – Should I quit is or should I keep on doing it?

Link building is a critical subject for SEOs these days, everyone somehow knows that links are still important for every SEO campaign, but since Google is constantly updating the algorithm to improve search results for users, link building is a task which is getting more and more difficult for SEO’s around the world.

according to Moz links are still one of the most, if not the most important ranking factor in the search engines.links are the references of every website and therefore a very important indicator for each algorithm on how important a website is and whether it is worth ranking for certain search term.

So, should we keep on building links? Well, this is not an easy question.it is very important to make sure that the link building you are doing for the project or the company you’re working for our according to the Google guidelines.

One important point here are link schemes. Google states that large-scale optical August posting campaigns with keyword rich anchor text links are seen as manipulative behavior.

Article marketing and optimized press releases were a common tactic for SBO’s in order to increase the amount of links from different domains and rank better for the targeted search terms. Some time ago it worked very well to use anchor text including the keywords you’re targeting in order to boost rankings for a certain search term.Google has now specifically defined in its webmaster guidelines that these types of links are now seen as an intent to manipulate a sites ranking.

A second important point that Google mentions in its webmaster guidelines is

– links with optimized anchor text in articles or press releases distributed on other sites.

Example: there are many wedding rings on the market.if you have wedding you will have to pick the best string. You will also need to buy flowers and a wedding dress.

Well, the example is quite obvious and I don’t really understand why people still thought that this tactics are working especially if you’re running SCO campaigns on a long-term basis anchor text linking was always something critical to keep in mind when building links for websites.

So now, that Google officially says that  these specific tactics are illegal many people ask me about link building and how  to tackle this task on a day to day. Many companies think that link building is worthless now, which in my eyes, is nonsense. We still need to build links, there is no other way  to increase the amount of websites linking to your own website without doing link building. Now, the way you do this is very important:

What you shouldn’t do when gathering links

  • You should not use heavy keyword rich anchor text links to increase rankings
  • You should not do heavy low-quality article marketing including anchor text links
  • You should not do heavy low quality press release marketing including anchor text links
  • You should not do heavy low quality guest posting with anchor text links you should not link from websites that are related to porn, poker, casinos
  • You should not link from other websites footer with an keyword anchor text link
  • You should not massively link from low-quality websites with keyword anchor text links

The very important question for me here is:  Does that mean we should not build any links anymore?

No! Absolutely not! You must build links in order to increase visibility for your website.

You have to take care when doing link building because there are some dangers that you should be aware off

Link Building Risks

  • You can get detected by the Google algorithm
  • You can get a manual penalty
  • You can get reported by someone else
  • Someone writes about you because you’re doing something not according to the Google Webmaster guidelines

So, knowing the dangerous it is very easy to define some rules in order to do link building in the future and in 2014.

As Eric Enge states in an article on search engine land just ask yourself the following questions when you’re doing a link building and you should be on the safe side

 

 

– would you build the link if Google and Bing did not exist

– If you have two minutes with the customer and the law require that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? Or would it embarrass you?

– Did the person giving you the link intended as a genuine endorsement? This is an issue for info graphic and widget links.

– Do you have to make an argument to justify that it is a good link?

 

So, finally, in order to resume the link building tactics for 2014 it is very important to keep in mind that Google does not say that guest blogging is prohibited or that you should not do press releases anymore. It is very important to focus on brand, quality work and to really create links that are useful for the uses when reading a content piece. Links are and will be necessary in order to determine if the website is relevant or not, so be creative keep on creating good content and link or get links with sense.

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