Focusing on buyers who aren’t actively in the market can feel strange for some marketers. After all, why bother with prospects who aren’t ready to buy? But that’s where the real opportunity lies. While only 5% of B2B buyers are actively searching for solutions, the other 95% are doing something as important: researching, learning, and forming opinions about who they want to work with when the time comes.

Intent data & the promise

Intent data. You’ve probably heard about it often if you work in B2B marketing. The promise of knowing exactly which companies are ready to buy? That sounds like a dream. Tapping into that 5% of B2B buyers actively searching for solutions makes it seem like a tool that could solve everything.

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It’s a B2B Marketing jungle out there. You’re trying to grab attention in a space overflowing with content. It’s tough. Marketing execs at big companies know the drill. They’re always on the hunt for something new. Something that doesn’t just catch the eye but makes a real connection. That’s where things change. (more…)

Did you know that 47% of B2B buyers now base their purchase decisions on content? This stat highlights a big shift in the B2B marketing world, where being innovative and creative is key. B2B marketers have figured out that sticking to old methods just doesn’t cut it anymore. Instead, they’re always on the hunt for fresh ways to engage audiences, boost conversions, and build lasting relationships. Let’s dive into how the B2B marketing industry is driving innovation and creativity right now.

47% of B2B buyers now base their purchase decisions on content

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