6 Important Content Marketing Trends in 2019

Content marketing grew significantly in the last years, and sometimes it seems that nearly everything has been done already. Do we Marketers have to reinvent ourselves for 2019? Content is supposed to surprise and engage new audiences in new ways, better ways.

What will be the new trends in content marketing for the coming year and how can we make the most out of it?

2019 will be the year of continuous testing and trying new approaches. Marketers will need to keep on focussing on their target personas and make sure to not disappear within the vast quantities of content out there. You still have to SEO optimize your content and make sure you are targeting the right family of keywords in every piece, ensure that you are (more…)

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How to create SEO-friendly content that really ranks

Every day while working with my clients I find that people have a totally different idea of what SEO is and how content should be created in order to rank.

Even some top blog, or even Search Engine Blogs that accept guest posts from external writers do no follow some basic rules in the articles they publish.

Rules, you say?

What other rules than creating a high-quality piece of content with 1000-2000 words with value, nice images, and more value, do I need? (more…)

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Mobile SEO: Everything important, you should know

Mobile SEO is the “go-to” SEO tactic right now, especially since Mobile passed Desktop Traffic percentages and Google announced its mobile-first index back in March.

 

Percentage of global pages served to mobile phone 2009-2018
Percentage of global pages served to mobile phone 2009-2018

 

To get you up to speed I wanted to resume to top Mobile SEO things you need to know if you are working in the online marketing space.

It doesn’t matter if you are growth marketers like us, a PPC manager or an In-House SEO, the points I mention here are (more…)

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Update of Google Image Search Guidelines

Google updated their Image Search Guidelines recently. Time to check image optimization 🙂

Google now automatically creates a title and snippet to explain each result better to the user. We found this actually very practical.
If you for example search for certain products you can (more…)

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Watch Live Now: Google I/O’18: Google Keynote

The long awaited Google IO18 Keynote event is now live and you can watch it on Youtube. It’s held in the open air theatre


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7 Social Media Trends You Should Follow in 2018

Updated Apr 3, 2018

Social Media keeps growing as a Marketing Channel.

Social Media Networks like Snapchat and Instagram established their position as Ad Networks, and even if Facebook only created its Advertising Platform a couple of years ago, it’s now one of the biggest advertising platforms on the planet.

Social Media platforms are under pressure as never before to monetize their millions of users and they are offering more tools and formats for advertisers. Snapchat has no advertising platform for European companies yet but has had great success in terms of Advertising in 2017 as companies Read more about the 6 Social Media Trends in 2018

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