Intent data & the promise
Intent data. You’ve probably heard about it often if you work in B2B marketing. The promise of knowing exactly which companies are ready to buy? That sounds like a dream. Tapping into that 5% of B2B buyers actively searching for solutions makes it seem like a tool that could solve everything.
How to increase lead quality when running complex PPC campaigns
Where businesses vie for the attention of potential customers, the quality of online leads has emerged as an important factor in determining the success of marketing campaigns.
While the sheer volume of leads can be impressive, it’s the quality of these leads that truly drives meaningful business outcomes and a sales pipeline.
(more…)Introduction
In the fast-paced world of B2B marketing, content is the driving force that propels businesses forward. But not just any content – we’re talking about content that resonates, engages, and converts. In this comprehensive guide, we, at Coseom, a leading B2B digital marketing agency, will share seven proven B2B content marketing strategies that have helped our clients dominate their markets. Let’s get started!
In today’s digital world, B2B businesses must have a strong online presence to thrive in the global marketplace. A global SEO company can help you achieve this by optimizing your website for search engines and increasing its visibility to users worldwide. This comprehensive guide will walk you through the essential qualities, services, and benefits of hiring a global SEO company, (more…)
Supercharge Your B2B Lead Generation with Account-Based Marketing (ABM): Strategies, Tools, and Tips
As a professional marketer or business executive, staying ahead of the latest growth marketing tools is crucial for success. With so many tools and platforms available, it can be overwhelming to know which ones to use and how to make the most of them.
To help you navigate the ever-evolving landscape of growth marketing, we’ve compiled a list of the top 55 growth marketing tools that every marketing executive should know about. (more…)